In researching our article on Next Generation Investors: Values and Value, we uncovered a treasure trove of research about attitudes and actions by Millennials related to impact. Created in partnership with the Case Foundation and research by Achieve, the web site: www.themillennialimpact.com tracks the next generation as donors and activists.
Now that Millennials have become the largest generational cohort in the US and the largest in the workplace, their attitudes and behaviors will influence policy, markets, and be a force for change. Whether you are reaching out to Millennials as potential clients, employees, or want to better understand the motivations of family members, the site is enlightening.
