An article in the Oct. 30, 2015, New York Times caught our eye: Jon Bon Jovi, the Jersey Shore and the Impact Investing Strategy. It features Jon Bon Jovi and his wife and their example of applying impact investment as a strategy doing good and making a return. The story cites a report from the Forum for Sustainable and Responsible Investment that $6.57 trillion (1 out of every 6 dollars) under professional management in the United States uses sustainable, responsible impact investing criteria. They also note that changes in regulations of retirement plans by the Labor Department will make it easier for investors to consider impact criteria in making investments.
The Bon Jovi’s are using an impact investment strategy to fund a foundation dedicated to disaster relief and rebuilding the New Jersey shoreline after Hurricane Sandy.